Its client portfolio includes global leaders such as Coca-Cola, Bimbo Group, Avianca and Kimberly-Clark. Hexagon Data, founded in 2017 with headquarters in Mexico and Colombia, has a presence in ten Latin American countries and a team of more than 80 people. “Adding Hexagon Data to the digital solutions and services of VASS Group will strengthen our international positioning where we are already present in a wide range of countries in the Americas, and will allow us to continue growing in the data strategy that we started years ago in MarTech,” said Javier Latasa, CEO and chairman of VASS Group. Hexagon Data will be integrated within the VASS Group company, NATEEVO, a company that specializes in digital strategy and end-to-end marketing solutions. VASS Group, a leading digital solutions company, has announced the acquisition of Mexico-based Hexagon Data, a digital marketing automation solutions company that develops and implements solutions to accelerate sales processes in strategic sectors such as media, retail, consumer goods, and telecommunications. Acquisition strengthens VASS Group’s position in North America market, adding Hexagon Data’s expertise in digital marketing solutions and services, with proven success with clients including Coca-Cola, Bimbo Group, Avianca and Kimberly-Clark
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